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THE BLOG

Diversify or die?

Diversifying Alberta’s economy has been on the policy agenda since at least the mid-eighties. Over the next four decades, the file has been handed from one premier to another like…

Changing minds at Yale

This weekend, the Global Health and Innovation Conference happens at Yale University. I’ll be presenting a session about promoting healthy attitudes and behaviours called Changing…

How corporate communities build loyalty, engagement, and trust

This week, I ran across thought-provoking HBR article by Henry Mintzberg about the value of turning companies into communities. Mintzberg describes corporate communities as magnets…

If it matters, measure it

For the past year I’ve been planning and promoting a public awareness campaign designed to change attitudes around responding to sexual assault. The campaign has been hugely…

Has your industry lost trust? Here’s how to rebuild it.

My husband and I recently put a hold on a lot in a new development. It took months of consideration before we agreed that it was the right step. Having spent nearly our entire adult…

NYC subway manners campaign misses the mark?

My oldest daughter and I spent last week in New York City. We covered nearly every square block of Manhattan, jumping in and out of the subway. The transit authority is running a campaign…

Buck up Alberta, you’ve got more than oil

The year I settled in Calgary, it snowed in July. I thought I’d fallen into a cold version of hell. Added to my misery: it was the early 90s and the oil and gas industry was in another…

Thought leadership is about believing you have something valuable to say

One of the most effective paths to organizational growth and personal influence–and one of the most overlooked–is thought leadership. Thought leaders revolutionize their…

Just how valuable is a positive client experience?

Marketing used to be about word of mouth and traditional advertising. Now, anyone can see online reviews about any business anytime. As marketing becomes less about what you say you…