About

Hi, I’m Joni. I’m on a mission to make the world better through smart social marketing. For over two decades, I've helped more than 100 organizations create real social change while their bottom lines grow. My secret sauce? Mixing social science with creative strategies that work.

My work is for social innovation leaders who want to go beyond the status quo. I've tackled everything from food safety to family violence. And it’s been incredible seeing our work get recognized for the way we build brands, engage communities, and measure what matters.

When I'm not working with clients, you'll find me in the classroom sharing what I've learned with first year students to seasoned pros.

My career has taken an unusual path. From USask Law to the London School of Economics, my combination of skills and experience has taught me to look at problems differently. And that's exactly what complex social change needs.