About

As a social-purpose marketing agency, Cause & Effect has helped over 100 organizations lead positive social change and achieve multiple times revenue growth.

Using social sciences best practices, we’ve addressed such diverse issues as food safety and family violence to workplace sexual harassment and the importance of shopping local.

We've been internationally recognized for superior achievement in branding, reputation, engagement, and evaluation strategies.

Our capabilities include research, program design, marketing strategy, creative strategy and production, stakeholder engagement, earned and social media strategy, events, policy, public affairs, evaluation and reporting.

Founder Joni Avram is a lawyer by training with deep roots in social advocacy and marketing public relations. She is a popular instructor who specializes in professional development for post-secondary students and career professionals. She holds a JD from the University of Saskatchewan and a Master’s in Behavioural Science from the London School of Economics.