Welcome to LIFT.
LIFT offers broad-based, practical professional development that blends social science with positive marketing to LIFT your career, your organization, and your community.
About you…
LIFT training is for professionals from all stages of career development with one thing in common: they want to bring positive change to a negative world. LIFT participants wear many different hats including reputation management, community relations, policy development, employee engagement, fundraising, marketing, and research. They come from many sectors including not-for-profit, consulting, HR, government, journalism, health, education, arts, religion, and sports.
They sense that current communication approaches aren’t working (and may be part of the problem).
They want to find new approaches that respect our collective challenges but offer hope and optimism in place of cynicism.
They’re ready to commit to your professional development and add new skills that they can start applying right away.
What you'll learn
What’s wrong with traditional approaches. We cover why many communication approaches can backfire and how to avoid those mistakes.
A new perspective on the human mindset. We show how to connect messages with innate human motivators – making them more targeted, relevant, and effective.
How to influence for good. It’s not enough to get noticed. We show how to positively influence behaviour change by speaking to hearts and minds.
The best way to measure results—and how to communicate outcomes to gain credibility, build momentum, and engage support.
Our first Introductory Virtual Session was held earlier this year covering the principles of effective public awareness and community engagement. Take a look: